SEO Asset Valuation: Sites with Organic Traffic

Sites with strong organic traffic are valuable assets, but their valuation requires specific SEO analysis. Critical factors include: organic traffic (volume, trends, seasonality, quality), backlinks (quantity, quality, diversity, authority), domain authority (DA, DR, aggregate metrics), keywords (ranking, volume, competition, value), content (quality, quantity, updates, exclusivity), and revenue (diversification, SEO dependence, risks). Sites with 100% organic traffic and high authority are worth more than sites dependent on paid traffic. This guide details specific valuation methods for SEO assets, metrics analysis, backlink evaluation, risks (algorithms, penalties, competition), and how to structure a sale. We include recommended tools, analysis templates, and case studies.