Domain Valuation: How to Value Premium and Established Domains

Valuing domains requires analysis of multiple factors: authority (Domain Authority, PageRank, backlinks), age and history (how long it exists, usage history, penalties), keywords (relevance, search volume, competition), extension (.com is worth more than others), traffic (volume, quality, trends), and potential (current use, possible uses, brand value). Premium domains with high authority and valuable keywords can be worth tens of thousands to millions of dollars. Established domains with traffic and revenue are worth more than empty domains. This guide details valuation methods, analysis tools, authority evaluation, backlink analysis, risks (penalties, expiration, disputes), and how to structure a sale. We include real transaction case studies and analysis templates.