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Valuation Estimate
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Fill in at least MRR or TTM Revenue, plus growth and churn rates
Our Valuation Methodology
Transparent, data-driven approach based on real market transactions
Data Sources
Our models are built on 326+ verified transactions from the CounterX marketplace. Each transaction includes verified MRR, growth metrics, churn rates, and final sale prices.
Multiple Methods
We use three proven methods: revenue multiples, growth-adjusted multiples, and market comparables. Our proprietary algorithm combines all three for accurate valuations.
Key Factors
We consider MRR, growth rate, churn, CAC, LTV, profitability, and sector benchmarks. Each factor is weighted based on its impact on real transaction prices.
Regular Updates
Our methodology is reviewed quarterly and updated based on new transaction data and market trends. Last updated: January 2026.
How We Calculate
Our valuation calculator uses proprietary algorithms that analyze multiple factors:
- Base Multiple: Starting point based on ARR range and business stage
- Growth Adjustment: Premium or discount based on MoM growth rate
- Churn Adjustment: Penalty for high churn, premium for low churn
- Profitability Factor: Premium for profitable businesses
- Market Comparables: Adjustment based on similar recent transactions
The final valuation represents a weighted average of all three methods, adjusted for your specific metrics and market conditions.
Want More Details?
Explore our complete guide to SaaS valuation and learn about all the factors that impact your business value.