Our methodology uses market multiples based on recurring revenue (MRR/ARR), churn rate, CAC, LTV, growth, and sector risks. The algorithm cross-references your data with recent secondary market transactions to recommend a fair valuation range. Learn more in our <a href="/methodology" className="text-[#0044CC] hover:underline">valuation methodology guide</a> or <a href="/calculator" className="text-[#0044CC] hover:underline">try our free calculator</a>.