YouTube Channel Valuation: How to Value Channels and Accounts

Valuing a YouTube channel requires analysis of multiple metrics: subscriber count, monthly views, ad revenue (AdSense), sponsorship revenue, merchandise, and other sources. Established channels with over 100,000 subscribers and consistent views can be worth between 20x and 50x average monthly revenue. Factors that increase value include: profitable niche (technology, finance, education), engaged audience (high like/comment rates), consistent uploads, diversified revenue, and growth potential. Channels dependent solely on AdSense are riskier than channels with multiple revenue sources. This guide covers YouTube analytics analysis, content evaluation, demonetization risks, competition analysis, expansion potential to other platforms, and how to structure an acquisition. We include real transaction case studies and analysis templates.