MRR (Monthly Recurring Revenue) benchmarks vary significantly by industry, business model, and growth stage. Understanding these benchmarks is essential for both sellers (to set realistic expectations) and buyers (to evaluate opportunities). This guide presents comprehensive MRR benchmarks segmented by: industry (B2B SaaS, B2C SaaS, vertical SaaS, horizontal SaaS, marketplace SaaS), business model (self-serve, sales-led, product-led growth), size (micro <$10K, small $10K-$50K, medium $50K-$200K, large $200K+), growth rate (slow <20%, moderate 20-50%, fast 50-100%, very fast 100%+), and geography (North America, Europe, Asia, Latin America). We include revenue multiple ranges, valuation trends, factors that impact multiples, market comparisons, and future projections. This guide is regularly updated with recent transaction data and serves as a reference for the entire digital asset marketplace.
MRR Benchmarks by Industry: SaaS Revenue Standards 2025
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